Smart Choices Health

Offering the right employee benefits can help you differentiate your business from your competitors!

Your customers not only expect you to have high standards of health, safety and wellbeing, but also to be socially responsible. If you look after your employees, your business is likely to have a more positive public image.

About Smart Choices Health

Building Consumer Health Confidence

We are not your typical broker or insurance agency. Our approach to finding the right health plan is unique. Benefits can be complicated, and one size does not fit all.

Our goal is to craft the perfect benefits portfolio for your employees that ensures they see the value in what you are offering to them. We strive to ensure employees understand the healthcare options so they can make positive changes in their lives to be happier and healthier in the workplace.

Your business is more productive and profitable when employees are not stressed over healthcare. Our advocacy services ensure employees have resources to get answers to their questions when they need them.

Our Mission

Our mission is to become a strategic partner working with our clients where we can make a difference through providing healthcare solutions not just quotes.

Our Vision

Our vision is to put a priority on health and wellbeing where our clients become employers of choice.

Making the numbers work for your bottom line is just one of our claims to fame. The other is having employees say “Thank You” to you, for providing great benefits!

Select Smart Choices Health

We Are Your Partner In Health

When you choose Smart Choices Health, you’re not just selecting another broker or consultant; you’re gaining a dedicated partner and advocate for the entire plan year. Our commitment goes beyond mere transactions—we are here to support you and your employees every step of the way.

Every employee will have access to a Smart Choices Health Benefits Advisor. These advisors are available to address any questions or concerns about health plans and to provide guidance on optimizing healthcare usage. Our goal is to ensure that your team feels informed, confident, and empowered to make the best decisions for their health and well-being.

With Smart Choices Health, you can trust that your organization’s health benefits are in capable hands, allowing you to focus on what matters most—running your business effectively and efficiently.

Meet Our Team

Barbara Saxton

CEO and Founder

barbara@smartchoiceshealth.com

I am the founder and CEO of Smart Choices Health, a pioneering benefits company. My primary focus lies in enhancing consumer comprehension of employee health planning matters.
Professionally, I am committed to refining employer benefit strategies and assisting clients in navigating the intricacies of healthcare plans. I consider myself an authority in health plan strategies aimed at enhancing care quality and cost-effectiveness.
Beyond my professional endeavors, I am deeply engaged in community involvement. I am fervent about encouraging individuals to adopt healthier lifestyles through educational initiatives.

Doug Saxton

Claims Administrator

doug@smartchoiceshealth.com

HRA Validation Specialist at Smart Choices Health, helps employees understand new benefits and reimbursement processes. He supports the transition to new health plans and also is passionate about plant-based foods for health and sustainability. Doug’s wellness journey started after watching documentaries linking diet, health, and the environment, leading to a transformation in his lifestyle.

Rachel Blackin

Benefits Administrator

admin@smartchoiceshealth.com

As a Benefits Administrator with Smart Choices Health, I am here to assist in any way possible! I have a passion for helping and guiding others with their health insurance needs. In my free time, I love to bake gluten-free treats!

Sherry Hall

Benefit Coach

advisor@smartchoiceshealth.com

Licensed Benefit Coach, here to assist you with exploring benefit options to enhance your healthcare plan, ensuring you receive maximum coverage within your budget.
By understanding your personal circumstances and financial goals, I can recommend options that provide comprehensive protection for you and your family. Let’s work together to build a robust healthcare plan that offers peace of mind and supports your overall well-being.

Tina McCabe

Benefit Coach

advisor@smartchoiceshealth.com

I specialize in helping clients navigate their health, life, and supplemental insurance options with confidence. After more than two decades in healthcare, my passion for supporting others and mentoring teams inspired me to earn my health and life insurance license in 2023. I am committed to making every client feel informed, supported, and empowered in their decisions, building long‑term relationships along the way. Outside of my professional work, I enjoy life in Southwest Florida—whether I’m boating, exercising, or relaxing at the beach. I also love volunteering in my community and with my church, enjoying great food, live music, reading, and spending time with the people I care about most.

Nicole Kirby

HRA Consultant

advisor@smartchoiceshealth.com

As the HRA advisor at Smart Choices Health, I bring a wealth of expertise in Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), and Flexible Spending Accounts (FSAs). With a Bachelor of Science degree from Indiana University, I launched my career in the Group Health Insurance industry in 2008 and have been dedicated to optimizing benefits solutions ever since.
Beyond my professional life, I am an active member of my community. You can often find me attending my children’s sports events, participating in church activities, boating with family and friends, hitting the gym, or diving into a good book.

Horacio Cabral

Bilingual Enrollment Specialist

horacio@cabralconsultants.com
My true passion lies in helping others. At Smart Choices, I am dedicated to educating individuals about the diverse range of products and programs we offer. By providing clear and compassionate guidance, I strive to empower people to make the best choices for their health and well-being.
My fluency in Portuguese allows me to connect deeply with employees and assist them in making informed decisions about their healthcare.

Terri

terri@smartchoiceshealth.com
I am an HRA Reimbursement Specialist and Employee Advocate. I enjoy working with people and helping them understand the new HRA world. I love details and ensuring the process is smooth for employers by providing timely and accurate reporting so they can reimburse employees for health insurance premiums. I enjoy spending time with my 5 kids and grandchild, visiting with family and friends, and spoiling my Morkie, Coco. On my days off you will find me relaxing with a good book, or dipping my toes in the sand, enjoying the SWFL Paradise.

Why Choose Us?

Years of ICHRA Experience

Team Members

Years of combined experience ....yes 135

Strategic Partners

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